Offline /1 celebrated one of a kind individuals. As the digital arm of the campaign, we found and highlighted such people with a twist.

Rather then using paid spokespeople, we featured real celeb fans that actually loved the brand.

Starting with a certain man repeller. Who claimed on Instagram that Diet Dr Pepper was her crack. Just the attitude we were looking for.

Man Repeller /1 from David Shin on Vimeo.

We documented her story and collaborated with her to make a fashion collection, man repeller tee not included. That was just for her.

Senior Copywriter: Mila Golubov
Copywriter: David Shin
Art Director: Terry Newman