Rather then using paid spokespeople, we featured real celeb fans that actually loved the brand.
![](https://freight.cargo.site/t/original/i/29a3cdce2725ad47556c84ba27dd1003c1be5d7995e7350ef68dfd1f1fa30c06/Screen-Shot-2014-06-11-at-8.35.25-PM_o.png)
Starting with a certain man repeller. Who claimed on Instagram that Diet Dr Pepper was her crack. Just the attitude we were looking for.
Man Repeller /1 from David Shin on Vimeo.
![](https://freight.cargo.site/t/original/i/3052e9f9d600e6d17dab25f990e0dffb4b07b07bf34ede9fae11a77b4b283e38/Screen-Shot-2014-06-11-at-8.35.14-PM_o.png)
We documented her story and collaborated with her to make a fashion collection, man repeller tee not included. That was just for her.
![](https://freight.cargo.site/t/original/i/b385ace55c8e5c89c6710c871fd181299c97198ac1218962b876698d411b2f8a/Screen-Shot-2014-06-11-at-8.35.41-PM_o.png)
Senior Copywriter: Mila Golubov
Copywriter: David Shin
Art Director: Terry Newman