Rather then using paid spokespeople, we featured real celeb fans that actually loved the brand.
Starting with a certain man repeller. Who claimed on Instagram that Diet Dr Pepper was her crack. Just the attitude we were looking for.
We documented her story and collaborated with her to make a fashion collection, man repeller tee not included. That was just for her.
Senior Copywriter: Mila Golubov
Copywriter: David Shin
Art Director: Terry Newman