I’m a playwright, a poet, a screenwriter and a rapid-fire idea machine. All mixed up in 5ft of Group Creative Director. I’m perpetually curious about the world and highly caffeinated enough to try and change it. I pride myself on making magic happen in every form. I started in traditional, made my name in social, flipped the script on PR, got experiential and now do all the things. From purpose work to TikTok musicals, I help brands meet the moment.
I’ve been around. I've led nimble teams on global accounts, won new business as a solo act, built departments from scratch, brought brands back from the brink, grew business from within and won awards along the way. I believe in leading by example, solving hard problems and seeing unexpected possibilities.
I'm very into science that feels like fiction, AI co-creation, everyday magic, womens’ stories, lifting as I rise and building communities from the outside in.
Want to make something together? Come and get me at lyudmila.golubov@gmail.com
For more poetry, fiction, songs, plays and films visit my substack
Things I've Done
Taught Short & Sweet Copy at Miami Ad School
Staged plays in the back of bars, church alleys & off off broadway
Competed in Slam Poetry Competitions & occasionally won
Written short films in a day (thanks coffee)
Things I've Won
Cannes Lion: Proud Whopper Cyber Shortlist.
Cannes Lion: Can't Wait For? Branded Content Shortlist.
Clio: Proud Whopper Direct-Gold
Clio: Proud Whopper Engagement/Experiential-Gold
Clio: How Not to Suck at Money/ Integrated Campaign- Gold
Clio: Dunkin Brand Indentity
Cyber Effies: "Chicken Fries are Back" Engaged Community
"Chicken Fries are Back" Single Impact Engagement
"Proud Whopper" Corporate Reputation/LGBT Community
"Proud Whopper" Small Budgets
"Proud Whopper" Corporate Reputation
Forrester Groundswell: Best Social Relationship for Dr Pepper
One Club: Dunkin Rebrand, Branding System, Food/Beverage
Shorty: Finalist for Dr Pepper Social
Tellies: Ban the Bun Pantene
Webby: "Chicken Fries are Back" Viral Marketing Honoree
Maybelline CITY Best Retail Website Honoree
Maybelline Best Pinterest Honoree
W3: Dr Pepper Social Marketing Effectiveness
Dr Pepper Never Ending Song Campaign
Maybelline Color Whisper Wall Marketing Effectiveness,
Maybelline New York CITY
Maybelline Girl with the Big Eyes Creative Sandbox
FWA: Maybelline Girl with the Big Eyes
AWWWAWARDS: Maybelline Girl with the Big Eyes