Building off the stick formula of Fit Me shine-free foundation we created a site experience that lets you have the best of both worlds: blend in/stickout.

On site, users could explore an interactive product demo of blending coverage on one side and a gallery of people and things that stick out on the other.

In the #stickout gallery and social series we featured it girls of every stripe that weren't afraid to stand out from the crowds alongside their unique creations.