Maybelline wanted to created a fashion and beauty blog all their own. We brought them CITY. Monthly themes. Original videos. Fun, playful content made to be shared across social media. All scripted, written and designed by our team.

The best part? We actually increased conversion rates on Maybelline's site. Ka-ching.

A few highlights:
a monthly theme

ongoing series

curated lists

social features

This year, we partnered with Refinery 29 and StyleHaul to create a CITY that was bigger and better then ever. Including more content, better social sharing and endless inspiration all year long.

a few features

full site