Burger King "Bring Back Chicken Fries" from Code and Theory on Vimeo.

People tweeted. We listened. And brought back the internet's beloved Chicken Fries inspiring a movement online and off. People laughed, people cried tears of joy and people ran into stores.
Over and over again.

The results? Hundreds of thousands of #chickenfriesareback tweets in the first two days alone, 1,380,463,889 million media impressions,1.62 million social media impressions, 180,00 followers gained with favorable ratings for BK increasing by 66%. Burger King sales jumping for the first time in two years and a decision to keep on chicken fries as a permanent menu item. Ka-ching.

all the little pieces behind a big return:

the new packaging

snacktivist tumblr

a few not so secret snaps

party invites

select propaganda