Burger King "Bring Back Chicken Fries" from Code and Theory on Vimeo.
CHICKEN FRIES ARE BACKPeople tweeted. We listened. And brought back the internet's beloved Chicken Fries inspiring a movement online and off. People laughed, people cried tears of joy and people ran into stores.
Over and over again.
![](https://freight.cargo.site/t/original/i/8e04c12f1e2867fbcb1cfb62ae794a59ca942ff417f860beeb79cf6bc80f1b66/6c7d88c0abac4d3512efad768e02f6a25f3eeb12_1126x0_16.jpg)
![](https://freight.cargo.site/t/original/i/55c0e4c8897234a1bf6cb211e0b00356689b9f97cd1d4ef6ac69e94007d53c5f/Screen-Shot-2015-02-21-at-2.54.25-PM.png)
The results? Hundreds of thousands of #chickenfriesareback tweets in the first two days alone, 1,380,463,889 million media impressions,1.62 million social media impressions, 180,00 followers gained with favorable ratings for BK increasing by 66%. Burger King sales jumping for the first time in two years and a decision to keep on chicken fries as a permanent menu item. Ka-ching.
all the little pieces behind a big return:
the new packaging
![](https://freight.cargo.site/t/original/i/9916010cb32b15acac062997b592fd162a88392020a05b4ec8f99a4ea4bf7619/unnamed.jpg)
snacktivist tumblr
![](https://freight.cargo.site/t/original/i/4e2b55d8034e14dfa45ce3b51df824d55a9694cc947378c591a1895fbea85572/Screen-Shot-2015-02-21-at-4.04.02-PM.png)
![](https://freight.cargo.site/t/original/i/6b7fc034a5bfa707b5052bf7fea2c00d926bd62fc7d2d6d16c59b55a658f4502/80c0a481c90873affde76fb800d29efdf733f3da_960x690-1.jpg)
![](https://freight.cargo.site/t/original/i/f3970030635c8d2022bb6af6917e923fe20d5180f141ef9f40316c726ae1dfa4/Screen-Shot-2015-02-21-at-4.15.19-PM.png)
![](https://freight.cargo.site/t/original/i/bf7ecc169b19807ab8ab82151b4ec9422b19a34aecd3b2d23d98a233aa2e96f6/Screen-Shot-2015-02-21-at-4.15.33-PM.png)
a few not so secret snaps
![](https://freight.cargo.site/t/original/i/0fee3c3b19fd3452161e6e0ef37134b9bda5ca877ec895c32b67cef2849d0d04/59d8ae1a7a7450ef93a90c1676c3be3789180367_960x0.gif)
party invites
![](https://freight.cargo.site/t/original/i/381c2cd1dc57ae7af960afea00de5fe8460dfc0c5ab0f262b70ef396ded42510/Screen-Shot-2015-02-21-at-2.52.32-PM.png)
![](https://freight.cargo.site/t/original/i/08baaece15d3b5115bc6d68c9f3a258ca594c3e10a12da0c0712f5d37b89f01b/3.jpg)
![](https://freight.cargo.site/t/original/i/9131122ed665f605200aca4ef9f7362fd303fe6f130620853071c91895ee6558/2.jpg)
select propaganda
![](https://freight.cargo.site/t/original/i/c117b0416b1902b96397ef66c8f9f1a01e0242299601f7e16e66ca873aeb7482/Screen-Shot-2015-02-21-at-3.00.23-PM.png)
![](https://freight.cargo.site/t/original/i/6d74c25a91150199d51b9b2e2ad604155aa3c7315397da7b239bdda7ddc8c1a9/7.gif)
![](https://freight.cargo.site/t/original/i/25d5413f99981ccb3f2e01b82b7f7bad3c553ac00330b61bf1b937ccc5dca3f3/6bc9674dd3c0947817ac3994547e4247.gif)
banners
![](https://freight.cargo.site/t/original/i/1755a30362da8c7f6713653f38622e2b0f1e0cabf56dcac842d04a21dbe7b07c/1.gif)
partnerships
![](https://freight.cargo.site/t/original/i/e21830bfb6db00ea0653beb3a7eac9f79bca67e25dad81cf342572e4347bfa00/Screen-Shot-2015-02-21-at-4.07.08-PM.png)