Shiseido wanted to launch 16 Rouge Rouge lipsticks in subtle, whimsical and powerful shades.To bring these shades to life, we unfolded fates one shade at a time.
Enter the Oracle: a mystical lip reader who knows every side and shade of you.
Powerful? Playful? Both? Across social media, we created cards and stories for every woman.
Go ahead #FindYourRouge