Mila Golubov 
To promote Maybelline's new dual sided mascara, we decided to tell a story from two very different sides: his and hers.

The Story

To bring The Girl with the Big Eyes film to life, we created an immersive site that unfolded as you scrolled. From voiceover to gifs, each part of the story could be uncovered with your every more.

The final reveal? Our spy had a secret weapon: a mascara that could hypnotize any man.

Over 100 pieces of content came together in the site and were then dispersed as teasers in social media. A Twitter Takeover by our female spy ignited the intrigue even further.

The Site Experience:

The experience left audiences and many design blogs begging for more and social gave it right to them.

The Social Takeover: