The Half n' HalF Hash-Out was born.
The experience was simple when the meter becomes equal, everybody wins. On site, users could tweet or post their vote for their favorite side and watch sumo wrestlers duke it out live.
The catch? Only when the Snapple meter reached a 50/50 split would the sumo wrestlers hug it out and prizes be released for all. To win you had to rally the other side.
The tweets helped sell half and half to both sides of the taste aisle and got one of our community managers to roll around in a sumo suit. Win. Win.