In an world of Instagram #perfection, people are afraid to reveal their true selves. But behind those smiles and filters are real problems and real feelings.
![](https://freight.cargo.site/t/original/i/f2a8da3388390b2f498323a72c1fbfc7449376385c8e1fd1f28f69002b999118/talkliife-01_orig.jpg)
We wanted to show young people that they aren't alone and that there's others like them on Talk Life.
![](https://freight.cargo.site/t/original/i/c0206b55bbea55968dd938691d7417bf48fe472455360ac9ec1730d6054a4eea/final-dps-2_orig.jpg)
![](https://freight.cargo.site/t/original/i/6ea21a1ad0e78484c6a1335144c32c75e1e4c1edd36795f1ad6ed647b853ba6a/real-selfies-02_orig.jpg)
![](https://freight.cargo.site/t/original/i/b12282cc869e5e5204a82a7966e6e684bc44820796ad5e0bf788dd0718f8c7a0/real-selfies-01_orig.jpg)
With a $0 budget and a donated NASDAQ billboard we created a campaign encouraging young people to share their #realselfie on Suicide Prevention Day and every day after.
![](https://freight.cargo.site/t/original/i/e8192b124197660f3180b2ed3ab8b55ed02f43d69e724fada9d31379ec4a60fb/Screen-Shot-2017-11-28-at-12.43.29-PM.png)
![](https://freight.cargo.site/t/original/i/333ee73793b7b8135b0141448ade531344db65e274867641e2236120047ed3d6/Screen-Shot-2017-11-28-at-12.37.31-PM.png)