To relaunch CK ONE, Baron & Baron created a television campaign featuring models wreaking havoc and telling all in a mysterious white box.

Code and Theory was tasked with developing a site experience and video content plan to maintain this campaign over the course of the year.

I had the fun task of creating prompts connecting these rowdy models to real life participants in live boxes, social media and on site.

A little look into the box...

CKone - Prompt from Chris Sullivan on Vimeo.

the site:

facebook experience: