To activate Burger King's NCAA partnership we helped fans watch like a king anytime and anywhere. For six weeks, March Madness took over Burger King feeds and our lives.

The campaign turned Burger King into an authentic participant in college basketball conversations and the most talked about brand partner for NCAA, domination 20% of all conversation.

The Video

Burger King - "Watch Like a King" (0:30 sec) from Andrew Gisch on Vimeo.

The Site

The Social Teasers

The Ten Day Live Activation

The War Room (that's me in the red)

The Results
Brand mentions increased a whopping 85.97%, surpassing benchmarks by 509%