The campaign turned Burger King into an authentic participant in college basketball conversations and the most talked about brand partner for NCAA, domination 20% of all conversation.
The Video
Burger King - "Watch Like a King" (0:30 sec) from Andrew Gisch on Vimeo.
The Site
The Social Teasers
The Ten Day Live Activation
The War Room (that's me in the red)
The Results
Brand mentions increased a whopping 85.97%, surpassing benchmarks by 509%
