Whisper Wall
Maybelline New York

Inspired by the 20 shades of Color Whisper, we created a campaign that allowed women to voice their opinions. Each prompt posed an opportunity to make a statement and share it with the world.

the case study

Maybelline Color Whisper Campaign from Code and Theory on Vimeo.

Whether the prompts were playful or political, over 200,000 whispers later the whispers had turned into one big shout.

a few good whispers