When Subway asked us to promote the new offering of guacamole on any sandwich we said #whytheguacnot.

No event was too wrong. No cookie too sweet. No scenario too strange...

Guac'n Anytime. Anywhere.

Snapchat Launch
To announce the new ingredient, we created the longest story Snapchat has even seen. 50 guac'n puns later we had thousands of followers and over 60,000 views. All on the brand's very first day on Snapchat ever.

A Whole Guac'n Series
Then we took to Instagram and Facebook and guac'd as hard as we could.

The best part? Our followers started asking themselves #whytheguacnot too.